Apple to extend charger takeback program in India in exchange with fake/third party chargers..

By Vijay @ 01:09pm

After a recent incidents with Apple users were electrocuted and some even died because fake or third party chargers, Apple announced it will start a charging power adapter takeback program where users can walk into Apple stores and authorized retail partners to give their third-party adapters and in return buy an original Apple adapter at 50 percent discount. Apple is looking at extending this program globally and will introduce it in India too sometime in mid-August. Without naming the countries where it will be rolled out, the official Apple statement mentions that the program will start from August 16 and will be in place till October 18.

This is a brilliant strategy from Apple as it will raise the important issue of using fake or poor quality chargers and adapters. Even though the incidents might have involved fake chargers, Apple could have been implicated for encouraging users to go for non-Apple chargers and adapters by pricing its accessories too high. The USB adapter for the iPhone 5, for instance, costs Rs 1,460/- in India. If Apple follows its 50 percent off scheme in India as well, users should be able to exchange any third-party adapter with an original Apple one for under Rs 800/-.

I feel atleast some people should utilize this offer, to avoid cheap & fake third party chargers, but at same time, apple also should reduce their prices, which are very premium & encouraging users to go for third party chargers, which are available at lesser than 50% of original chargers.